Modern Beauty Bar

Marketing Stack  View Website 

Background & Marketing Stack Implementation

Modern Beauty Bar is the Best Eyebrow and Eyelash specialist in Orlando offering Microblading Services, Lash Extensions, Brow Sculpting and much more. HeyStack was tasked with building a user-friendly and aesthetically pleasing website to attract and convert users into clients. The website serves as the company’s all-in-one booking platform and in-store POS. The website is used as the foundation for a complex marketing plan to move users from the top of the funnel to the bottom after capturing their attention through a wide variety of channels. The marketing stack attracts both interest based users, and more importantly intent-based users.

The Stack 

Modern Beauty Bar

 Web Development
Custom Shopify website with built-in marketing automation tools. Local SEO implementation throughout the build will allow for more exposure in Local SERPs. Image optimization for fast load times. Booking system implementation with UX at the forefront of our efforts.

 Paid Search
Phrase-based campaign targeting services that generate the maximum ROI for Modern Beauty Bar. Campaign includes strategic ad-extensions to maximize quality CTR generating higher conversion rates across the board.

 Local SEO
Targeted SEO Services focused on GEO specific keywords and Schema markup site wide to drive local traffic within a 20 mile radius into booking Modern Beauty Bar's services. SEO copywriting with proper keyword densities and internal linking included during website build.

 GEO Fencing
Hyper-Focused GEO Fencing tactics implemented into marketing plan to drive local traffic to the site based on their local behaviors (visiting competitors, living in a upscale community, etc.)

Users who visited the website and did not take action are grouped into segments based on their browsing actions while on the site. Ads specific to their behavior, interests, browsing pattern, etc. are served to users who are ready to convert.

 Text Message Automation
Users who abandon their cart or have opted in as a text message subscriber are sent text message blasts with news & promotions. Abandoned cart text messages play into the overall re-targeting strategy to aid in converting bottom of the funnel users into closed conversions.

Let's Talk 

Spiral Monkey

We offer the best programmatic approach to digital marketing through a wide variety of tested tactics specific to your industry. When choosing Spiral Monkey Marketing as your digital advertising partner, you will receive a tailored marketing stack with free tracking and reporting setup to monitor the effectiveness of our campaign. Contact Us Today to see why so many businesses are partnering with Spiral Monkey Marketing to get more customers, fast!

We LOVE marketing, which is why education is our primary goal during your free consultation. We'll establish where your marketing budget should be pointed based on your strengths, weaknesses, seasonality and more. From there, we'll decide whether we are a good fit for one another!

 Email Us  (407) 565-7017

Let's Talk!