Background & Marketing Stack Implementation
Pure Smiles is the brainchild of Dr. Rivera, a 20+ year veteran in the dental space. Dr. Rivera was in need of a high-end, sleek, user-friendly website to attract and convert potential customers within a particular geo-defined radius from the practice. With local SEO strategies in play, Spiral Monkey constructed a website that fit the brand’s identity perfectly while including the necessary back-end optimizations to rank organically. Currently, Spiral Monkey Marketing manages an aggressive local search campaign along side a behavioral campaign and retargeting effort to increase programmatic efficiency and convert a larger customer base at less spend.
The Stack
Pure Smiles
Web Development
Custom Shopify website with built-in marketing automation tools. Local SEO implementation throughout the build will allow for more exposure in Local SERPs. Image optimization for fast load times. CTA focused landing pages with UX at the forefront of our efforts.
Paid Search
Phrase-based campaign targeting services that generate the maximum ROI for Pure Smiles. Campaign includes strategic ad-extensions to maximize quality CTR generating higher conversion rates across the board.
Local SEO
Targeted SEO Services focused on GEO specific keywords and Schema markup site wide to drive local traffic within a 7 mile radius into booking Pure Smile's dental services. SEO copywriting with proper keyword densities and internal linking included during website build.
GEO Fencing
Hyper-Focused GEO Fencing tactics implemented into marketing plan to drive local traffic to the site based on their local behaviors (visiting competitors, living in a upscale community, etc.)
Retargeting
Users who visited the website and did not take action are grouped into segments based on their browsing actions while on the site. Ads specific to their behavior, interests, browsing pattern, etc. are served to users who are ready to convert.