Background & Marketing Stack Implementation
Windmar Solar Group is a premier sales organization for Windmar Home, the largest solar energy provider in the Caribbean. Windmar Solar Group was in need of a comprehensive digital marketing plan & website to serve as the foundation for a successful programmatic advertising approach. Windmar Solar Group has teamed up with us (HeyStack Marketing) for monthly Web & Marketing management from Email Automation, to Pay-Per-Click advertising, to GEO Fencing, & much more (we can’t give away all of the secret sauce).
The Stack
Trilogy Solar Company
Web Development
New website construction with built-in tracking for programmatic advertising. Local SEO & Schema markup included for ranking in the SERPs over time. Image optimization for fast load times. UX optimized for increased conversion potential.
Paid Search
Phrase-based campaigns built to display to users who are bottom-of-the-funnel and ready to purchase. On-page relevancy created during website development. In-ad forms & Call buttons for lead-gen and user qualification. Appropriate extensions leveraged to consume as much of the SERPs real estate as possible.
Local SEO
Dedicated, geo-specific landing pages created around primary phrase-based keywords to gain SEO ranking leverage over competitors.
GEO Fencing
Targeting users in a particular hyper-local areas and serving ads relating to solar energy systems based on specific demographics and behaviors that suggest the user is in-market for solar panels or about to be in-market.