Get More Sales By Improving Your Click Through Rate

Improving your click through rate (CTR) has the potential to drastically improve your overall conversion rate as they play hand-in-hand. A low click through rate signals that there can be a wide variety of issues with your ad from creative to ad copy. Optimal click through rate for text-based ads should hover around 2% while display ads will be much lower in the .04% – 1.4% range. The click through rate is the rate at which users are clicking on your ad in reference to the impressions being delivered. Watch this episode for a few quick tips on how you can optimize your CTR right now.

Self Boss Tips is a product of HeyStack Marketing in which Mike Siciliano, a serial entrepreneur, provides new entrepreneurs and small business owners with little to no capital tips on how to develop a digital marketing plan that is both efficient and effective. This channel dives into the topics of Local SEO, Paid Search, Retargeting, Proper Web Design practices, Email Automation, Social Media, GEO Fencing, sales process development, building a funnel, product development, efficient order fulfillment practices, small business setup, and so much more. Self Boss organizes tips into episodes, providing an in-depth look at effective tactics to increase relevant traffic to your storefront or website. Self Boss, HeyStack Marketing, & Mike Siciliano do not guarantee that you will see results after executing the topics discussed on this channel and are not liable for the results you experience.