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What is SEO and is your website search engine optimized? In this episode we go over what SEO is and how to optimize your business to be optimized both on-page and off-page. This is a surface level overview covering some of the most important Search Engine Optimization items to look for in your website and how to make it as easily crawled as possible. If your website has high authority on the web, major search engines will rank it higher than competing businesses when a user queries phrases related to your products or services.
On-page ranking factors include page load time, slug format, heading hierarchy, keyword density, image naming, alt tags, internal linking, and so much more. Off-page ranking factors include backlinks, directory listings, social media account formats, and more.
SEO is a long-term strategy that can take 6 months to a year until the fruits of your labor are received. It is important to be patient and continually optimize your website and other channels as often as possible to increase your visibility and overall presence on the web. Unlike paid advertising, once a website has become visible on the SERPs (Search Engine Results Pages), there is no out-of-pocket cost associated with clicks on your listings, making this a cost effective channel to grow your business on. A lot of times new entrepreneurs and start-ups overlook SEO and hire agencies to execute costly paid advertising campaigns to make money fast. Increase your margins with Search Engine Optimization and start building a long-term strategy to beat your competitors right now!
Self Boss Tips is a product of HeyStack Marketing in which Mike Siciliano, a serial entrepreneur, provides new entrepreneurs and small business owners with little to no capital tips on how to develop a digital marketing plan that is both efficient and effective. This channel dives into the topics of Local SEO, Paid Search, Retargeting, Proper Web Design practices, Email Automation, Social Media, GEO Fencing, sales process development, building a funnel, product development, efficient order fulfillment practices, small business setup, and so much more. Self Boss organizes tips into episodes, providing an in-depth look at effective tactics to increase relevant traffic to your storefront or website. Self Boss, HeyStack Marketing, & Mike Siciliano do not guarantee that you will see results after executing the topics discussed on this channel and are not liable for the results you experience.