If you’re wondering How to Make Google Ads and you are looking for a Beginners Tutorial, you are in the right spot. Google Ads is a fully loaded platform that allows your business to advertise on Google through partner networks, search networks,, display only networks, or just on Google itself. In this episode we focus on making a search ad that will display in the Google Search Engine Results Page (SERP). This is a very surface level tutorial, so if you have used Google Ads before, you might not find as much value here. Visit https://spiralmonkeymarketing.com to see how they can help develop and execute a robust & effective online advertising plan for your business.
Step #1: Setup a Google Ads account and enter your business/billing information. Click on the option that references having previously used Google Ads to get all of the features required in this tutorial.
Step #2: Add your first campaign by selecting the blue “plus” sign. You’ll need to select the “Search” option and unselect the Display network.
Step #3: Enter the URL that you will be driving traffic to. this should be a page that is relevant to the ad copy and the product or service that is being sold. Relevancy is key not only to improve your cost-per-click (CPC), but also to increase your overall conversion rate. Part of the Google Ad scoring system is focused on the relevancy of your ad copy to the content within the page it is directing users to.
Step #4: Set the campaigns budget. This should be focused on the average cost-per-click (CPC) for the primary keyword that you will be targeting. Use the “Keyword Planner” tool to determine this figure. If the average CPC is $2.00 and you are forecasting a 5% closed conversion rate, you’ll need a minimum budget of $40.00/day to see 1 closed lead /day from this campaign.
Step #5: Create Ad Extensions. Ad extensions are a wide variety of attachments that not only help your ad take up more real estate on the SERPs, but also ad value to the user conducting the query for your products or services. At the very least, add sitelinks which link out to pages of value to the consumer on your website in addition to callout. Callouts can include phrases such as “Free Shipping”, “Best Customer Service”, “Organic”, “Family Owned”, etc. In addition to these extensions, you have the option to add an address to your ad, reviews, phone numbers, promotions, and so much more.
Step #6: Create your ad copy. The ad copy should use the primary keyword that the landing page in which the ad is being pointed to uses. If the page is leveraging a primary keyword of “Best Restaurant In Orlando, your ad copy must include this identical phrase. In Google Ads, you’ll have the option to add 3 headlines with a maximum character count of 30 per headline in addition to 2 description lines with a maximum character count of 90 per line. You’ll want to fill these up as close as possible to the maximum character count to leverage as much real estate as possible on the SERPs. In addition to your primary keyword, use urgent phrases and social proof phrases to help attract more clicks such as “Limited Time Offer”, or “Trusted By Hundreds”. Make the ad copy relevant to the product or service being offered and build trust with the user.
Step #7: Launch and track your ad’s performance. Pay close attention to the click-through-rate (CTR) in the beginning. The CTR is the rate at which users are clicking your ad after it is served to them on the SERPs. A low click-through-rate for search ads is anything under 2%. the click-through-rate performance can be directly attributed to the content of the ad rather than the page it is directing to. Modify the ad copy when seeing a low CTR to make it more relevant to the search terms being conducted by users. A high CTR with little to no leads can be attributed to a pricing issue, UX on the landing page, lack of a call-to-action (CTA) on the landing page, or overall landing page performance from speed to aesthetics.