Freight Updates

Marketing Stack  View Website 

Background & Marketing Stack Implementation

Freight Updates is a TMS (transportation management system) specific to brokers in the auto industry and has recently expanded its platform to serve shipping fleets. Spiral Monkey Marketing revamped the Freight Updates brand guide with an updated logo and refreshed color palette. Spiral Monkey was tasked with putting the new brand guide to work in a refreshed website custom developed on a WordPress CMS with UX at the forefront of focus. Targeting auto brokers in need of a TMS isn’t an easy task, but Spiral Monkey rose to the challenge and was able to develop a comprehensive behavioral and retargeting campaign to capture the attention of decision makers and dispatch managers who might be in-market for a new tool to manage loads. Marketing for Saas products similar to Freight Updates involves a high level strategy that leverages organic and paid channels to generate new sign ups and increase the overall LTV (lifetime value) of the customer.

The Stack 

Freight Updates

Logo Design

Brand Development

Custom Web Development

Pay-per-click Advertising

Behavioral Targeting


Email Automation

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Spiral Monkey

We offer the best programmatic approach to digital marketing through a wide variety of tested tactics specific to your industry. When choosing Spiral Monkey Marketing as your digital advertising partner, you will receive a tailored marketing stack with free tracking and reporting setup to monitor the effectiveness of our campaign. Contact Us Today to see why so many businesses are partnering with Spiral Monkey Marketing to get more customers, fast!

We LOVE marketing, which is why education is our primary goal during your free consultation. We'll establish where your marketing budget should be pointed based on your strengths, weaknesses, seasonality and more. From there, we'll decide whether we are a good fit for one another!

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