Background & Marketing Stack Implementation
Modern Beauty Bar is the Best Eyebrow and Eyelash specialist in Orlando offering Microblading Services, Lash Extensions, Brow Sculpting and much more. HeyStack was tasked with building a user-friendly and aesthetically pleasing website to attract and convert users into clients. The website serves as the company’s all-in-one booking platform and in-store POS. The website is used as the foundation for a complex marketing plan to move users from the top of the funnel to the bottom after capturing their attention through a wide variety of channels. The marketing stack attracts both interest based users, and more importantly intent-based users.
The Stack
Modern Beauty Bar
Web Development
Custom Shopify website with built-in marketing automation tools. Local SEO implementation throughout the build will allow for more exposure in Local SERPs. Image optimization for fast load times. Booking system implementation with UX at the forefront of our efforts.
Paid Search
Phrase-based campaign targeting services that generate the maximum ROI for Modern Beauty Bar. Campaign includes strategic ad-extensions to maximize quality CTR generating higher conversion rates across the board.
Local SEO
Targeted SEO Services focused on GEO specific keywords and Schema markup site wide to drive local traffic within a 20 mile radius into booking Modern Beauty Bar's services. SEO copywriting with proper keyword densities and internal linking included during website build.
GEO Fencing
Hyper-Focused GEO Fencing tactics implemented into marketing plan to drive local traffic to the site based on their local behaviors (visiting competitors, living in a upscale community, etc.)
Retargeting
Users who visited the website and did not take action are grouped into segments based on their browsing actions while on the site. Ads specific to their behavior, interests, browsing pattern, etc. are served to users who are ready to convert.
Text Message Automation
Users who abandon their cart or have opted in as a text message subscriber are sent text message blasts with news & promotions. Abandoned cart text messages play into the overall re-targeting strategy to aid in converting bottom of the funnel users into closed conversions.